Spots & Stripes Challenge to Save Big Cats

This initiative created by Paka Pride encourages designers who create fashions inspired by big cats to give back a portion of sales to help save them.

It's time to think differently about fashions inspired by big cats. When we borrow their spots, stripes and images to convey fierce confidence and strength, those designs can be even more powerful if they give back to protect these majestic creatures and their habitats.

The Spots & Stripes to Save Big Cats is a call to action before all we have left is a pattern, a print, an image of what was lost.

Help Us Cause an Uproar!

Did you know...African lion populations have declined 90% in the last 75 years

Cheetahs have disappeared from more than 75% of their historic range.

Tigers, as few as 3,000 tigers remain in the wild

The Problem

Big Cats worldwide are under threat, victims of habitat loss, trophy hunting and conflicts with humans. Losing these majestic predators would be devastating on their ecosystem and rob future generations of their presence.  

The Solution

The Big Cats Initiative, founded with National Geographic Explorers-in-Residence Dereck and Beverly Joubert (@beverlyjoubert) is taking action to assure big cats in the wild are not gone forever. Partnering with leading big cat experts, the initiative has funded on-the-ground research and innovative conservation projects in 27 countries to protect our planet’s top felines: lions, leopards, cheetahs, tigers and jaguars.

Our Story

Brittany and her artist mom Marnie are passionate about protecting big cats and believe fashion inspired by threatened wildlife should give back to help save them. $5 from every purchase is donated to National Geographic's Big Cat Initiative.

With Your Help

We give back $5 from every sale to the Big Cat Initiative

We are raising awareness to grow an active "pride" of big cat supporters

We can make a difference by what we wear

What You Can Do

With every purchase you show your support to save big cats and $5 is donated to National Geographic’s Big Cats Initiative. You can also join by signing up with your email address here.

Visit National Geographic’s Big Cat Initiative for more information and to donate directly. Follow the initiative’s co-founder @BeverlyJoubert on social for spectacular inspiring photography.

Introducing the Spots & Stripes Challenge. By coming together to build our pride and protect big cats, we can also encourage designers inspired by big cats and borrow their images and patterns for their fashions, to give back to help save them.  If we wear leopard spots, tiger stripes and big cat images that are eco-friendly and give back to help protect big cats, we can feel good about what we wear.   

Feel Good About Your Tee 

Not only do our hand drawn tees help save big cats, they are created with ethically sourced organic and earth friendly fabrics, and carefully hand silk-screened with non-toxic water-based ink.